How to Create a Month of GBP Posts with Claude

An HVAC company hasn’t posted to GBP in 3 months. They know they should post regularly but don’t have time to write content. They need a month of posts ready to schedule.

Why GBP Post Consistency Matters

GBP posts signal activity and engagement. Businesses that post regularly:

  • Show potential customers the business is active
  • Get more profile engagement (clicks on posts)
  • Have additional content for Google to index
  • Can promote offers, events, and services

The challenge isn’t strategy — it’s execution. Monthly content planning takes time most businesses don’t have.

The Post Calendar Prompt

"Create a 4-week GBP post calendar for [Business Name],
an HVAC company in Phoenix.
Include: 2 service highlight posts, 1 seasonal offer post
(summer AC tune-up special), 1 educational post about energy efficiency,
and 1 review spotlight.
Write full copy for each post with CTA, and suggest photos to use."

The Five Post Types and When to Use Each

What’s New Posts

General updates, announcements, and service highlights.

POST 1 (Week 1 — Service Highlight)
Type: What's New
Headline: Beat the Phoenix Heat with an AC Tune-Up
Copy: Keep your home cool when temps hit 115°F. Our certified HVAC
technicians check refrigerant levels, clean coils, and test all
components so your AC runs efficiently all summer.
CTA: Book Online
Photo direction: Technician working on outdoor AC unit, sunny day
Post date: July 1

Best for:

  • Service highlights
  • Company news
  • Team updates
  • Community involvement

Offer Posts

Promotions with expiration dates.

POST 2 (Week 2 — Offer)
Type: Offer
Headline: $49 Summer AC Tune-Up — This Week Only
Copy: Don't wait for your AC to break down in the Phoenix heat.
Schedule your $49 summer tune-up before July 15.
Licensed & insured HVAC techs.
CTA: Get Offer
Expiration: July 15
Photo direction: Before/after photos of coil cleaning
Post date: July 8

Best for:

  • Seasonal promotions
  • Limited-time offers
  • Special pricing
  • New customer deals

Include expiration date — creates urgency and matches the offer post type.

Event Posts

Upcoming events with date/time.

Type: Event
Headline: Free Home Energy Assessment — July 20
Copy: Join us at the Phoenix Home & Garden Show for a free
home energy assessment. Our technicians will answer your
HVAC questions and offer exclusive show pricing.
Event date: July 20, 10am-4pm
Location: Phoenix Convention Center
CTA: Learn More

Best for:

  • Community events you’re attending
  • Open houses
  • Workshops or classes
  • Seasonal events

Product Posts

Specific products or services.

Type: Product
Headline: Carrier Infinity Series — Premium Cooling
Copy: The Carrier Infinity Series offers up to 26 SEER efficiency,
saving Phoenix homeowners up to 40% on cooling costs. Includes
10-year warranty and professional installation.
Price: Starting at $6,500 installed
CTA: Get Quote

Best for:

  • Specific products you sell
  • New equipment lines
  • Featured services with pricing

Update Posts

COVID-19 or operational updates. Less commonly used now but available.

Reading the Output

Claude generates a complete calendar:

GBP POST CALENDAR: [Business Name] — July

POST 1 (Week 1 — Service Highlight)
Type: What's New
Headline: Beat the Phoenix Heat with an AC Tune-Up
Copy: Keep your home cool when temps hit 115°F. Our certified HVAC
technicians check refrigerant levels, clean coils, and test all
components so your AC runs efficiently all summer. [150 chars]
CTA: Book Online
Photo direction: Technician working on outdoor AC unit, sunny day
Post date: July 1

POST 2 (Week 2 — Offer)
Type: Offer
Headline: $49 Summer AC Tune-Up — This Week Only
Copy: Don't wait for your AC to break down in the Phoenix heat.
Schedule your $49 summer tune-up before July 15.
Licensed & insured HVAC techs. [142 chars]
CTA: Get Offer
Expiration: July 15
Photo direction: Before/after photos of coil cleaning
Post date: July 8

POST 3 (Week 3 — Educational)
Type: What's New
Headline: 5 Signs Your AC Needs Repair
Copy: Unusual noises? Warm air? Higher bills? These signs
mean your AC needs attention before it fails completely in
the Phoenix summer heat. Call before you're stuck.
CTA: Call Now
Photo direction: Homeowner looking at thermostat with concerned expression
Post date: July 15

POST 4 (Week 4 — Review Spotlight)
Type: What's New
Headline: "Best HVAC Service in Phoenix" — See Why Our Customers Love Us
Copy: Thanks to [Customer Name] for this 5-star review: "Fast response,
fair pricing, and my AC is running better than ever. Highly recommend!"
See all 150+ reviews on Google.
CTA: Read Reviews
Photo direction: Screenshot of 5-star Google review (blur customer name if needed)
Post date: July 22

Each post includes:

  • Post type selection
  • Headline
  • Complete copy within character limits
  • CTA selection
  • Photo/image direction
  • Suggested post date

Scheduling Posts in GBP

Manual scheduling:

  1. Go to GBP → Posts
  2. Select post type
  3. Add photo
  4. Enter text
  5. Select CTA
  6. Publish or schedule

Third-party tools: Some social media management tools can schedule GBP posts. Check if your tool supports GBP integration.

Batch approach: Prepare all photos at once. Then schedule all posts in one session. Batching is faster than posting one at a time throughout the month.

Setting Up a Monthly Post Workflow

End of each month:

"Create a 4-week GBP post calendar for [Business Name] for [next month].
Include:
- 2 service highlights relevant to the season
- 1 promotional offer
- 1 educational/tips post
- 1 review or testimonial spotlight
Full copy for each with CTAs and photo direction."

Run this prompt once per month. You get 4-5 weeks of content in 10 minutes.

Seasonal adjustments:

  • Spring: Allergy season, AC prep, spring cleaning
  • Summer: AC maintenance, energy efficiency, heat safety
  • Fall: Heating prep, furnace maintenance
  • Winter: Heating issues, indoor air quality

Match post content to what customers are thinking about.

Photo Requirements

GBP posts with photos perform better than text-only posts.

Photo specs:

  • Minimum 720 × 540 pixels
  • Landscape orientation preferred
  • JPG or PNG format
  • Clear, well-lit images

Photo sources:

  • Your own job photos (best for authenticity)
  • Team photos
  • Before/after images
  • Stock photos (acceptable but less authentic)

What to avoid:

  • Blurry or dark images
  • Heavily watermarked stock photos
  • Images with too much text overlay
  • Competitor logos or branding

Post Performance

Track what works:

In GBP Insights:

  • Views per post
  • Clicks on CTAs
  • Engagement trends over time

What to learn:

  • Do offers get more clicks than educational posts?
  • Which photo styles perform best?
  • What day of week gets more engagement?

Adjust future calendars based on performance data.

The Complete Monthly Workflow

  1. Run post calendar prompt at end of month
  2. Review and edit copy for brand voice
  3. Gather or create photos for each post
  4. Schedule all posts for the month
  5. Check performance mid-month
  6. Note what worked for next month’s calendar

A consistent posting schedule — with relevant, quality content — keeps your GBP active and engaging. LocalSEOSkills makes the content creation fast enough to actually maintain consistency.