The AI-native local SEO platform

Turn Claude into a
local SEO tool

Local SEO at the speed of conversation. Claude with 38 expert skills, persistent client memory, and tasks that run while you sleep.

Open a workspace → Self-host

7-day free trial · no credit card · cancel anytime

Claude · localseoskills
You Audit the Google Business Profile for "Ace Plumbing Buffalo NY"

Claude Loading skills: local-seo-audit + gbp-optimization + geogrid-analysis
↳ Connecting tool: localseodata via MCP
↳ Running geogrid_scan for "plumber near me"...
↳ Pulling business_profile, review_velocity, citation_audit

Found 6 issues. Here's your audit:
1. Primary category should be "Plumber" not "Contractor"
2. Business hours missing for Saturday — Google won't show you when it can't confirm you're open
3. Review velocity dropped 40% in last 60 days
4. NAP mismatch on 3 citation sources...
38
Skills
15
Automated Tasks
12
Tool Integrations
10,000+
Lines of Expertise
Two products, one platform
Open knowledge. Hosted workflow.
We open-sourced the entire knowledge layer. The workspace — memory, schedule, team — is what we host.
Open-source skills Free · MIT

The knowledge layer.

  • 38 skills · 12 tool integrations
  • Drop into Claude.ai or Claude Code
  • Also runs in OpenClaw and Hermes
  • Bring your own tool API keys
  • Same expertise we use in production
  • Free, forever
Get the skills · GitHub →
★ Recommended
Hosted workspace From $99.99/mo

The workspace layer.

  • Everything in the skills, plus —
  • Persistent client briefs across every conversation
  • Scheduled tasks running every Monday
  • Alerts when something breaks
  • Multi-brand workspace for your client roster
  • White-label reports
  • Team seats
Open a workspace · 7 days free →
How it works
Install. Ask. Execute.
Pick your path. Talk to Claude in plain language. Claude loads the right expertise and connects the right tools.
1

Pick your path

Install the open-source skills into your own Claude, or open a hosted workspace and skip the setup entirely.

2

Work normally

"Audit this GBP." "Why am I not ranking?" "Run a geogrid scan." Claude loads the right skills for each request.

3

Tools connect

12 tool skills wire into MCP-connected tools. Claude picks the right one based on what's available.

Local SEO Data
Local Falcon
SerpAPI
Semrush
Ahrefs
BrightLocal
Whitespark
DataForSEO
Google Search Console
Google Analytics
Screaming Frog
LSA Spy
What's inside
26 strategy skills. 12 tool skills. 15 automated tasks.
Strategy skills know what to do. Tool skills know how to execute. Briefs remember every client. Tasks run while you sleep.

Google Business Profile

  • gbp-optimization Full profile + map pack playbook
  • gbp-posts Content strategy and templates
  • gbp-suspension-recovery Reinstatement process
  • gbp-api-automation Bulk operations via API

Rankings & Analysis

  • geogrid-analysis Interpret ranking grids
  • local-seo-audit Full audit framework
  • local-competitor-analysis Competitive gaps
  • local-reporting KPIs and client reports

Content & Technical

  • local-keyword-research Local keyword targeting
  • local-landing-pages Location page strategy
  • local-schema Structured data
  • local-link-building Local link acquisition

Reputation & Citations

  • review-management Generation and response
  • local-citations NAP audit and building
  • client-deliverables Proposals, SOWs, reports

Advertising

  • lsa-ads Local Services Ads
  • local-search-ads Map pack ads
  • local-ppc-ads Geo-targeted PPC

Specialized

  • service-area-seo SAB strategy
  • multi-location-seo Portfolio management
  • ai-local-search AI Overviews, ChatGPT, Gemini
  • apple-business-connect + bing-places

Automation & State

  • briefs Persistent engagement state per client
  • scheduled-tasks 15 automated monitoring/reporting workflows
  • approval-workflows Three-tier human oversight
  • notifications Slack + email alerts and delivery

Tool Skills — MCP Connected

  • localseodata-tool Default data source (36 endpoints)
  • local-falcon-tool Geogrid trends + campaigns
  • lsa-spy-tool LSA market tracking
  • serpapi-tool Live SERP data
  • semrush-tool Advanced keyword research
  • ahrefs-tool Deep backlink analysis

More Tool Skills

  • brightlocal-tool Citation management
  • whitespark-tool Citation building
  • dataforseo-tool Bulk data operations
  • google-search-console-tool Organic data
  • google-analytics-tool Traffic + conversions
  • screaming-frog-tool Technical crawling
Why it exists
Same playbook. Different operating system.
Built for people who run local SEO with AI, not around it.

The old workflow

  • – Log into 6 different dashboards to pull data
  • – Manually cross-reference rankings, citations, and reviews
  • – Copy-paste findings into a Google Doc audit
  • – Hire a VA to update 200 citations one by one
  • – Build reports in spreadsheets every month
  • – Pay $500/mo per tool just to have the data

With Claude + Local SEO Skills

  • → "Audit this business" — Claude runs the scan, pulls data, writes findings
  • → Claude picks the right tool for each task based on what's connected
  • → Strategy skills tell it what matters. Tool skills tell it how to execute
  • → One conversation replaces six browser tabs
  • → Deliver audits, proposals, and reports from the same interface
  • → Expertise scales through the agent, not through headcount
Replaces your stack
One workspace. One bill.
Most local SEO teams run $400–700/mo across six dashboards. The hosted workspace replaces the stack.

Your stack today

  • BrightLocal~$80/mo
  • Whitespark~$50/mo
  • Local Falcon~$80/mo
  • Semrush (local toolkit)~$120/mo
  • Citation builder~$50/mo
  • Reporting tool~$60/mo
  • Your time stitching it togetherpriceless
Total ~$440/mo

+ spreadsheets and a VA

Hosted workspace

  • ✓ Everything in one conversation
  • ✓ Persistent client briefs
  • ✓ Scheduled monitoring + alerts
  • ✓ White-label reports
  • ✓ Multi-brand team workspace
  • ✓ All 38 skills + 12 tool integrations
Pro $99.99/mo
Agency $249.99/mo

Prices approximate, based on public list pricing.

Pricing
Two plans. One free trial.
Pick the one that matches your client load. Cancel anytime — annual plans save you two months.
Pro
For freelancers and small teams
$99.99/mo
or $999.99 billed yearly
  • 10 active briefs
  • 300 messages · 30 scans · 20 reports /mo
  • 90-day data history
  • PDF exports with branding
  • Priority support
Start Pro · 7 days free
★ Most popular
Agency
For agencies and larger teams
$249.99/mo
or $2,499.99 billed yearly
  • 50 active briefs
  • 1,500 messages · 150 scans · 100 reports /mo
  • Unlimited data history
  • White-label reports
  • Up to 5 team members
  • Dedicated support
Start Agency · 7 days free

See full pricing → · Enterprise? Talk to sales

Community

Local SEO Skills

Freelancers, consultants, and small agencies using Claude as their operating system for local SEO. Share workflows, skill mods, and what's actually working.

Join the Discord
Self-host the skills
Going the DIY route? Three ways to install.
Pick the one that matches how you use Claude. Or skip the setup with the hosted workspace.
Installation
Claude.ai (Upload)
Download .zip → Settings → Customize → Skills → Upload
Claude Code (Clone)
git clone https://github.com/garrettjsmith/localseoskills.git ~/.claude/skills/localseoskills
API (Custom Skills)
Upload via /v1/skills endpoint — see Anthropic docs

Don't want to wire it up yourself? Open a workspace →

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