How to Build a Local SEO Report with Claude

An agency needs to produce a monthly local SEO report for a roofing client. The report needs to cover GBP performance, ranking changes, review metrics, and include an executive summary the client can understand — not just data tables.

What the Report Covers

A complete monthly local SEO report includes:

  • GBP performance metrics: Searches, views, calls, direction requests, website clicks
  • Map pack ranking trends: Current position vs. last month, geogrid analysis
  • Review metrics: New reviews, rating changes, response rate
  • Citation status: Any new inconsistencies detected
  • AI visibility: Presence in ChatGPT and AI Overview results
  • Competitive position: How you stack up against local competitors
  • Recommendations: What to do next month

The Prompt

"Build a monthly local SEO report for [Business Name] for [Month/Year].
Pull GBP performance data, show geogrid ranking trend vs. last month,
review metrics (new reviews, rating change, response rate),
and citation consistency status.
Write a 3-paragraph executive summary framed around business outcomes
(calls, visibility, competitive position), not just metrics.
Format for client delivery."

Connecting the Data Sources

The local-reporting skill combined with localseodata-tool pulls from multiple endpoints:

  • local_audit: Overall local SEO health score
  • review_velocity: New reviews and rating trends
  • geogrid_scan: Current map pack position and SoLV
  • citation_audit: Citation accuracy check
  • ai_visibility: ChatGPT and AI Overview presence
  • business_profile: Current GBP completeness

Claude orchestrates all of these into a unified report.

Reading the Output

The Executive Summary

This is what your client actually reads:

EXECUTIVE SUMMARY

[Business Name] had a strong month in March. Phone calls from Google
increased 21% month-over-month, reaching 51 direct calls — the highest
since we started tracking. This increase corresponds directly with the
map pack ranking improvement from average position 4.2 to 3.1 for
"roofing company [city]."

Review health continues to strengthen. Seven new Google reviews this
month pushed the rating from 4.6 to 4.7, crossing the threshold that
typically increases click-through rates. Review response rate held
steady at 94%, well above the competitive benchmark of 85%.

For April, priority actions include launching the spring storm damage
content campaign and pushing for 10 additional reviews to extend the
lead over [Competitor Name], who has been actively generating reviews.

The summary:

  • Leads with business outcomes (calls, visibility) not vanity metrics
  • Connects metric changes to business impact
  • Provides context (competitive position, thresholds)
  • Previews next month’s priorities

The Metrics Table

KEY METRICS — MARCH 2024

GBP VISIBILITY
Total searches: 2,847 (+12% vs. February)
Map pack appearances: 1,203 (+18%)
Direct calls from GBP: 51 (+21%)
Direction requests: 34 (+8%)
Website clicks: 89 (+15%)

MAP PACK RANKINGS — "roofing company [city]"
ARP (Average Rank Position): 3.1 (improved from 4.2)
SoLV (Share of Local Voice): 44% (improved from 31%)
Top 3 appearances: 44% of grid points (was 31%)

REVIEWS
New reviews this month: 7
Current rating: 4.7 (up from 4.6)
Total reviews: 89 (was 82)
Response rate: 94%

CITATIONS
Checked directories: 35
Consistent: 33
Inconsistent: 2 (Yelp shows old phone, Foursquare missing suite number)

AI VISIBILITY
ChatGPT mentions: Appearing in 3 of 5 test queries
AI Overview appearances: 1 of 5 test queries
Perplexity mentions: 2 of 5 test queries

Clean, scannable data. Month-over-month comparisons where relevant.

Recommendations Section

PRIORITY ACTIONS FOR APRIL

1. Citation cleanup (this week)
   Fix Yelp phone number and Foursquare address
   Time: 30 minutes | Impact: Maintains NAP consistency

2. Review generation push
   Target: 10 new reviews
   [Competitor Name] generated 12 reviews last month — maintain velocity
   Time: Ongoing | Impact: Rating and competitive position

3. Spring content campaign
   Publish storm damage inspection content
   Target: organic traffic for "roof inspection [city]" queries
   Time: 2 hours content creation | Impact: Seasonal traffic capture

4. GBP photo refresh
   Add 5 recent project photos from March jobs
   Time: 20 minutes | Impact: Profile freshness and engagement

Specific, actionable, prioritized. Each item has time estimate and expected impact.

The Executive Summary Layer

The key to client-readable reports is framing metrics as business outcomes.

Don’t say: “ARP improved from 4.2 to 3.1” Say: “You’re now appearing in the top 3 for more searches, which is why calls increased 21%”

Don’t say: “SoLV increased to 44%” Say: “You’re now visible to 44% of people searching in your service area, up from 31%”

Don’t say: “7 new reviews, 4.7 rating” Say: “Crossing the 4.7 rating threshold typically increases click-through rates by 10-15%”

LocalSEOSkills generates the business-framed narrative automatically. You’re not translating metrics — Claude does that.

Client Delivery Formatting

The output is formatted for direct delivery:

LOCAL SEO PERFORMANCE REPORT
[Business Name] | March 2024
Prepared by: [Agency Name]

[Executive summary]

[Metrics table]

[Recommendations]

—
Questions? Contact [name] at [email]

Add your agency branding, adjust any language to match your voice, and deliver.

Setting Up Monthly Report Automation

Build a monthly rhythm:

First of the month:

"Generate the monthly local SEO report for [Client Name] for [previous month].
Compare all metrics to the previous month.
Include executive summary, metrics table, and prioritized recommendations.
Format for client delivery."

Run this for each client. A report that took 2+ hours to compile manually takes 15-20 minutes including review and customization.

Batch approach: If you have 15 clients, run all reports on the same day. Similar task, repeated — builds efficiency.

Template consistency: Using LocalSEOSkills means every report has the same structure. Clients get consistency. Your team produces consistent quality regardless of who runs the report.

Connecting to Other Tools

The report can incorporate data from connected tools:

Local Falcon: Historical trend data over multiple months Google Search Console: Organic traffic and keyword data Google Analytics: Conversion and goal completion data

"Generate the monthly report for [Client Name] and include:
- Local Falcon 6-month trend data
- GSC local keyword performance
- GA4 organic traffic to location pages"

The more data sources connected, the more comprehensive the report.

Why This Approach Works

Manual monthly reporting is:

  • Time-consuming (2+ hours per client)
  • Inconsistent (different analysts, different quality)
  • Metric-focused (hard for clients to understand business impact)

LocalSEOSkills reporting is:

  • Fast (15-20 minutes including review)
  • Consistent (same structure every time)
  • Outcome-focused (executive summary frames business impact)

The client gets a better report. You spend less time producing it. That’s the efficiency gain that compounds across a client portfolio.