The Client Deliverables Skill: Technical Findings, Business Language
You finished the audit. The findings are solid. Now you have to translate them into something a business owner can read, understand, feel, and act on — in language that doesn’t require them to know what ATRP is or why data aggregators matter.
You’ve done this translation forty times. It involves rewriting every technical finding as a business consequence, restructuring the priority list as an investment narrative, and formatting it into something that looks professional enough to justify the retainer.
It never gets faster.
The audit takes 12 minutes. The translation takes 90 minutes. The ratio is backwards.
What Changes With the Client Deliverables Skill
The audit output goes in. A client-ready document comes out.
Every technical finding reframed as a business outcome. “Missing secondary categories” becomes “your Google profile isn’t eligible to appear for 5 high-value services your competitors are capturing.”
“ATRP 8.4 vs. competitor average 3.1” becomes “you’re invisible to customers in 60% of your service area when they search on their phone.”
“9% response rate” becomes “87% of customers see that you don’t respond to reviews — and they compare that to competitors who respond to everything.”
The translation happens automatically. You review and send.
See It Work: Audit to Proposal in One Prompt
Prompt: "Turn this audit into a 6-month engagement proposal for
Parker Law Group, personal injury firm in Phoenix. $1,400/month.
Frame every finding as business opportunity. Include deliverables by month."
Skills that fire: dispatch → client-deliverables
Input: audit output from local-seo-audit skill
CLIENT PROPOSAL: Parker Law Group — Local SEO Engagement
THE OPPORTUNITY
Parker Law Group currently ranks in positions 5–8 for "personal injury lawyer
Phoenix" — a keyword generating an estimated 720 searches per month in the
Phoenix metro area. The top 3 positions capture approximately 68% of local
pack clicks. At your average case value of $45,000, moving into the top 3
represents an estimated 2–4 new case opportunities per month from search alone.
That's $90,000–$180,000 in additional annual revenue potential from improved
local search visibility.
WHAT'S HOLDING THE RANKINGS BACK
Your Google profile isn't configured to appear for 5 high-value services your
competitors are capturing. Searches for "car accident attorney Phoenix,"
"wrongful death lawyer Phoenix," and "truck accident attorney Phoenix" don't
surface your profile because the relevant service categories aren't claimed.
Three firms currently outranking you have an average of 156 more reviews,
respond to customer feedback 77 percentage points more consistently, and
have been cited in local press coverage that builds the authority signals
Google uses to sustain rankings at distance from your office location.
The gap isn't insurmountable. Two of the top 3 competitors achieved their
positions within the last 18 months. The same path is available to you.
WHAT WE'LL DO
Month 1: Foundation (Quick Wins)
Deliverables:
• Complete GBP optimization — add 5 missing categories, 12 attributes
• Citation audit and correction — fix 8 identified NAP inconsistencies
• Review response catch-up — respond to all 31 unanswered reviews
• LocalBusiness schema implementation on website
• Baseline geogrid scan for tracking progress
Expected outcome: Completeness score from 61% to 90%+, immediate
query eligibility expansion, response rate from 9% to 100%
Month 2: Momentum Building
Deliverables:
• Review generation campaign launch — email + text sequence
• Location page optimization — Phoenix main + 3 service area pages
• GBP post calendar implementation (4 posts/month)
• First monthly performance report
• Citation building — 15 high-authority directories
Expected outcome: Review velocity increase, location page rankings
begin climbing, consistent profile activity signals
Months 3–4: Growth Phase
Deliverables:
• Continued review generation momentum
• Local link building — chamber, press, sponsorship outreach
• Monthly GBP maintenance and posting
• AI visibility optimization — Bing Places, schema expansion
• Monthly performance reporting with competitive updates
Expected outcome: Review count approaching competitive parity,
geogrid improvement visible, AI visibility baseline established
Months 5–6: Expansion
Deliverables:
• Second geogrid scan for trend comparison
• Strategy refresh based on competitive movement
• Content expansion based on keyword performance data
• Quarterly competitive analysis
• ROI analysis and next-phase planning
Expected outcome: Top-5 consistent appearance, trajectory toward
top-3, measurable increase in GBP-attributed calls
INVESTMENT
$1,400/month | 6-month initial engagement
This investment yields returns when it produces one additional retained case
every 2–3 months. Based on your average case value of $45,000, the engagement
pays for itself several times over with a single additional client from search.
NEXT STEPS
If this proposal aligns with your goals:
1. Reply to confirm engagement start date
2. We'll send onboarding questionnaire for access credentials
3. Month 1 work begins within 5 business days of receipt
Questions? [Contact information]Audit findings → business narrative → engagement proposal. One prompt.
What the Skill Translates
Technical Metrics to Business Consequences
The client doesn’t need to understand ATRP. They need to understand what ATRP means for their business:
| Technical Finding | Business Translation |
|---|---|
| ATRP 8.4 vs. competitor avg 3.1 | ”You’re invisible to 60% of searchers in your service area” |
| GBP completeness 61% | “Your Google profile is missing 39% of the signals your competitors have” |
| 9% response rate | ”87% of prospective customers see that you don’t respond to reviews” |
| Missing 5 secondary categories | ”Your profile won’t appear for 5 services you offer that customers search for” |
| SoLV 22% | “You’re winning roughly 1 in 5 searches in your market” |
| Review gap: 43 vs. 189 | ”The top competitor has 146 more reviews building trust with potential customers” |
Gaps to Opportunities
Technical audit framing: “Your profile has these deficiencies.”
Client deliverable framing: “Here’s the opportunity if we close these gaps.”
The difference is narrative direction. Deficiencies feel like problems. Opportunities feel like investments. The same information, positioned to create action rather than defensiveness.
Action Lists to Engagement Structures
An audit produces a prioritized action list. A proposal structures that list into:
- Monthly deliverables (what they’ll receive)
- Expected outcomes (what happens when we complete each phase)
- Timeline (when they’ll see results)
- Investment (what it costs)
- ROI framing (why it’s worth it)
The skill restructures the findings into the proposal format that converts prospects to clients.
What Deliverable Types the Skill Produces
Engagement Proposals
New business proposals with:
- Opportunity sizing (what’s the revenue potential)
- Gap analysis in business terms
- Monthly deliverable breakdown
- Timeline with milestones
- Investment and ROI framing
- Next steps
Monthly Reports
Ongoing client communication with:
- Executive summary (3 paragraphs, business language)
- Key metrics with trend indicators
- Work completed this month
- Priorities for next month
- Competitive updates when relevant
Quarterly Reviews
Strategic updates with:
- Progress against original goals
- Geogrid trend comparison
- Competitive position changes
- Strategy adjustments for next quarter
- ROI calculation against investment
Presentation Decks
Formatted content for client meetings:
- Key findings as presentation points
- Visual-ready data summaries
- Recommendation structure
- Discussion framework
Who Uses This and When
Every client proposal. The audit runs, the proposal generates. Same methodology every time, customized to each prospect’s data.
Every monthly report. Pull the metrics, generate the narrative. The format is consistent, the content is specific to that client’s month.
Every post-audit deliverable. When the audit is done, the client needs something they can read and share with partners or stakeholders.
Agencies, freelancers, and in-house teams who need to make the case for local SEO investment to stakeholders who don’t speak the technical language.
What You Don’t Get Without This Skill
Without the client-deliverables skill, you write the translation yourself — every time.
You take the audit output and manually:
- Reframe technical findings as business consequences
- Structure the priority list as an engagement
- Add timeline and deliverable breakdowns
- Calculate and frame ROI
- Format for presentation
With the skill, the translation is the output, not the extra step after the output.
The audit skill produces findings. The client-deliverables skill produces what you send to the client. Together, they’re a complete workflow from data to deliverable.
Get This Skill — It’s Free and Open Source
The client-deliverables skill is part of the LocalSEOSkills library. MIT licensed.
Installation:
- Download LocalSEOSkills from GitHub
- Upload to Claude.ai or configure in Claude Code
- Run audit skills to generate input data
- The client-deliverables skill transforms that data to client-ready output
First prompt after running an audit:
"Turn this audit into a [proposal/report/presentation] for [Client Name].
Investment level: $[X]/month. Frame findings as business opportunities.
Include [specific sections you need]."The technical findings become client communication. The translation that used to take 90 minutes happens automatically. You review, adjust for any specific nuances, and send.
Skill Documentation
For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.