Client Deliverables Skill — Professional SEO Reports and Proposals with Claude

The gap between “I know what’s wrong with their local SEO” and “I closed the deal” is a client deliverable. A thorough audit means nothing if it’s delivered as a wall of technical jargon. A clear opportunity means nothing if the proposal doesn’t translate it into business terms the client understands and values.

The client-deliverables skill produces polished, professional client-facing documents — audit reports that clients actually read, proposals that convert prospects to clients, and performance reports that justify ongoing engagements.

What This Skill Does

The client-deliverables skill enables Claude to generate audit reports formatted for client presentation with executive summaries and prioritized recommendations, write project proposals from audit findings that convert prospects to clients, create scopes of work with clear deliverable definitions and timeline structures, build competitive analysis presentations that make the opportunity undeniable, and produce monthly performance reports in client-friendly narrative format.

Prompt: "Turn this local SEO audit into a client proposal for a 6-month
engagement. The business is a personal injury firm in Phoenix.
Price at $2,000/month."

Skills fired: dispatch → client-deliverables

Output:
LOCAL SEO ENGAGEMENT PROPOSAL
[Personal Injury Firm Name] — Phoenix, AZ

EXECUTIVE SUMMARY
Your firm is invisible in 73% of your service area when potential clients
search for "personal injury attorney Phoenix." Meanwhile, three competitors
dominate the map pack, capturing an estimated 400+ monthly calls you're not
receiving. This proposal outlines a 6-month engagement to establish map pack
visibility across your full service area.

THE OPPORTUNITY
- Current map pack visibility: 27% of Phoenix metro area
- Competitor average visibility: 71%
- Estimated monthly calls to top 3 competitors: 450
- Your current GBP calls: 47

Based on personal injury intake conversion rates, this visibility gap
represents approximately $180,000 in monthly case value going to competitors.

WHAT WE FOUND
1. GBP profile is 62% complete (competitors average 91%)
2. Missing 6 secondary categories competitors use
3. Review count (34) trails competitors (89-156 reviews)
4. No service area pages on website
5. Citation inconsistencies on 7 major directories

ENGAGEMENT SCOPE

Month 1-2: Foundation
- GBP optimization to 95%+ completeness
- Secondary category implementation
- Citation cleanup across 40+ directories
- Review generation system setup

Month 3-4: Content & Authority
- 5 service area landing pages
- Schema markup implementation
- Local link building campaign launch
- Review velocity acceleration

Month 5-6: Expansion & Optimization
- Service area expansion
- Competitive gap closing
- Performance optimization
- Ongoing maintenance transition

INVESTMENT
$2,000/month for 6 months
Total engagement: $12,000

Based on one additional case per month (conservative given opportunity size),
expected ROI: 3-5x investment in year one.

NEXT STEPS
1. Approve proposal
2. Schedule kickoff call
3. Receive Month 1 deliverables within 2 weeks

The Translation Layer: SEO Findings in Business Language

The most important function of client deliverables is translation. Technical SEO findings need to become business-outcome statements that clients understand and care about.

Technical finding: “Your GBP is missing secondary categories including Personal Injury Attorney and Car Accident Lawyer.”

Business translation: “Your Google profile isn’t configured to appear when people search for ‘car accident lawyer’ or ‘personal injury attorney’ — searches your competitors are capturing while you’re invisible.”

Technical finding: “Your ATRP is 7.2 versus competitor average of 2.8.”

Business translation: “When potential clients search on their phones in Phoenix, you appear on average in position 7 — below the visible map pack. Your competitors average position 3. They’re getting the calls; you’re not even being seen.”

Technical finding: “Citation inconsistency detected across 7 NAP sources.”

Business translation: “Seven major directories have outdated or incorrect information about your firm. This confuses Google about your legitimacy and location, pushing you down in local results.”

Technical finding: “Review velocity is 2/month versus competitor average of 8/month.”

Business translation: “You’re getting 2 new reviews per month while competitors get 8. At this pace, the review gap will never close — and reviews directly impact which firms appear in the map pack.”

The skill performs this translation automatically. Every technical finding gets reframed in terms of what it costs the client and what fixing it provides.

Audit Reports That Clients Actually Read

Client-facing audit reports have a specific structure that prioritizes clarity and actionability:

Executive Summary (one paragraph): What did we find, what does it mean, and what should we do about it? A busy client should understand the situation after reading only this section.

Opportunity Quantification: What is the current visibility gap costing? Frame the problem in terms of leads, calls, or revenue the client isn’t getting.

Findings by Category: Organized sections covering GBP health, review analysis, citation status, ranking analysis, website local SEO, and competitive position. Each finding states the issue, its impact, and the priority level.

Prioritized Action Plan: What to fix first, second, third. Priority ranking based on impact and effort — quick wins separated from major projects.

Investment Overview: What does fixing this cost, and what’s the expected return? Not just pricing — ROI framing.

AUDIT STRUCTURE EXAMPLE:

Executive Summary
[2-3 sentences on overall status]

Opportunity
[Visibility gap quantified in business terms]

Findings

GBP Health: Score 62/100
- Missing: 6 secondary categories [HIGH PRIORITY]
- Missing: 12 attributes competitors have [MEDIUM]
- Photos: 8 vs. competitor average 34 [MEDIUM]

Reviews: Score 45/100
- Count: 34 vs. competitors 89-156 [HIGH]
- Rating: 4.4 (below 4.5 threshold) [MEDIUM]
- Response rate: 23% vs. best practice 90%+ [HIGH]

Citations: Score 71/100
- 7 inconsistencies detected [HIGH]
- Missing from 4 major directories [MEDIUM]

Rankings: Score 38/100
- Average Rank Position: 7.2 [CRITICAL]
- Service area coverage: 27% [CRITICAL]
- Not in top 3 for primary keywords [CRITICAL]

Priority Action Plan
[Numbered list, highest impact first]

Investment Options
[Pricing with ROI framing]

Proposals That Convert

Proposals convert when they follow a structure that builds logical momentum toward the close:

Problem framing: What did the audit find? The client should feel the weight of the current situation. Not fear-mongering — factual impact statement.

Opportunity quantification: What’s at stake? Translate the visibility gap into estimated leads, calls, or revenue. Make the cost of inaction clear.

Solution overview: What will we do about it? High-level scope that shows you have a plan without drowning in tactical detail.

Proof: Why should they trust you? Your methodology, track record, relevant experience. Social proof if available.

Investment framing: The cost isn’t just a number — it’s an investment against the opportunity. If the visibility gap represents $180,000/year in missed cases, a $24,000 annual engagement is an investment with clear upside.

Next steps: Make it easy to say yes. Exactly what happens if they approve.

The skill generates this structure from audit findings, adapting language and framing to the business type and opportunity size.

Scopes of Work and Engagement Structures

Clear scopes of work prevent scope creep and set appropriate expectations. The skill generates SOWs for common engagement types:

Monthly retainer SOW:

  • Deliverables per month (GBP management, citation monitoring, review response, monthly reporting)
  • Response times and SLAs
  • What’s included vs. what requires additional investment
  • Reporting schedule and format

Project-based SOW:

  • Specific deliverables with completion criteria
  • Timeline with milestones
  • Review/approval process
  • Payment schedule tied to milestones

One-time audit SOW:

  • Audit scope (what’s covered, what’s not)
  • Deliverable format
  • Timeline
  • Follow-up availability
SCOPE OF WORK EXAMPLE: Monthly Retainer

Deliverables:
- Weekly GBP posting (4 posts/month)
- Review monitoring and response (within 24 hours)
- Monthly citation audit and correction
- Quarterly competitive analysis
- Monthly performance report with executive summary

Client Responsibilities:
- Provide photos and promotional content
- Approve posts within 48 hours
- Respond to review response drafts within 24 hours

Reporting:
- Monthly report delivered by 5th of following month
- Quarterly business review call

Investment: $1,500/month
Minimum term: 3 months

Monthly Reports for Client Retention

Ongoing engagement reports serve a retention function beyond performance tracking. They demonstrate value and justify continued investment.

Effective monthly reports:

  • Start with wins (what improved this month)
  • Show trend, not just point-in-time numbers
  • Connect metrics to business outcomes
  • Acknowledge challenges with plans to address
  • End with next month’s priorities
MONTHLY REPORT EXECUTIVE SUMMARY

March was a strong month for [Business Name]'s local visibility.
Map pack visibility expanded to 71% of your service area (up from 62%
in February), and GBP-driven phone calls increased 18% to 127 calls.
Based on your $450 average job value, this represents approximately
$9,000 in additional monthly revenue potential.

One area requiring attention: review response rate dropped to 67% as
review volume increased. We'll prioritize catching up on responses in
April to maintain engagement signals.

Next month we're focusing on: (1) responding to outstanding reviews,
(2) adding fresh photos, and (3) expanding into Mesa and Gilbert markets.

The narrative tone matters. Reports should feel like a trusted advisor explaining what’s happening, not a vendor justifying their invoice.

Get Started

For audit-to-proposal conversion:

Take this local SEO audit for [Business Name] and turn it into
a [timeframe] engagement proposal. The business is a [type] in [city].
Price at $[amount]/month. Frame the opportunity in business terms.

For scope of work:

Create a scope of work for a monthly local SEO retainer at $[amount]/month.
Include GBP management, review monitoring, citation maintenance, and
monthly reporting. Specify deliverables, timelines, and client responsibilities.

For client-ready reports:

Format this performance data as a monthly client report with executive
summary, metric tables, and next-month priorities. Make it client-ready
with business-outcome framing.

Claude returns professional deliverables that translate technical SEO findings into business language and structure content for clarity, action, and conversion.

Learn More

To learn what this skill can do for your local SEO workflow, see the skill overview.