LSA Spy + Claude: Market-Level Local Services Ads Intelligence

LSA Spy Tool Integration: Market-Level LSA Intelligence

Google Ads reporting shows your LSA performance. It doesn’t show you the competitive market — who else is in the LSA pack, at what positions, for how long, and what changed when your rank shifted.

LSA Spy is the only tool that provides this market-level view over time.

What This Integration Unlocks

Market-level LSA rank tracking — Which businesses appear in LSA for your target category and geography.

Position history — Average position over any date range, not just current snapshot.

Competitive intelligence — New market entrants detected. Rank shifts identified. What changed when your leads dropped.

Diagnosis support — Connect rank changes to specific causes (new competitor, review drop, responsiveness issue).

Dispatch Routing

Routes to lsa-spy-tool when the prompt involves:

• LSA ranking data
• LSA competitive analysis
• LSA market monitoring
• LSA rank change diagnosis

Always paired with the lsa-ads strategy skill for interpretation. LSA Spy provides the data; lsa-ads interprets it.

Three Workflows

Workflow 1 — LSA Rank Diagnosis:

Prompt: "Check LSA rankings for [Business Name] in [City] plumbing via LSA Spy.
Rank dropped last 6 weeks. Why?"

Output:
Rank trend: 1.8 → 2.4 → 4.6 (90-day progression)
Competitive change: New entrant "ProFlow Plumbing" at position 1.4
Profile change: Response rate dropped 87% → 34%
Diagnosis: New competitor + responsiveness decline
Recovery actions: [prioritized list]

Workflow 2 — Market Entry Analysis:

Prompt: "I'm launching LSA for [Business Name] in [City]. Who is currently
in the market and what does it take to break into the top 3?"

Output:
Current market composition:
#1: [Business A] — 4.9★, 156 reviews, est. 18 months in market
#2: [Business B] — 4.7★, 89 reviews, est. 12 months in market
#3: [Business C] — 4.8★, 67 reviews, est. 8 months in market

Entry requirements estimate:
- Google Guaranteed verification (required)
- 50+ reviews within 90 days of launch
- 90%+ response rate maintained
- Competitive bid likely $15-25 range

Workflow 3 — Ongoing Market Monitoring:

Prompt: "What's changed in the [City] [category] LSA market in the last 30 days?"

Output:
New entrant: [Business X] appeared 12 days ago, currently position 3.2
Rank shift: [Business Y] dropped from 1.9 to 4.1 (investigate review drop?)
Your position: Stable at 2.3
Recommendation: Monitor [Business X] trajectory, potential future competitor

Setup

1. LSA Spy account at lsaspy.com
2. API key from account settings
3. In Claude Code: Settings → MCP Servers → Add Server
   • Name: LSA Spy
   • URL: [Per LSA Spy documentation]
4. Enter API key when prompted

First Prompt After Setup

"List the LSA markets I'm tracking in LSA Spy."

Skill Documentation

For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.