The GBP Posts Skill: A Month of Posts in One Prompt
Your clients’ GBP profiles go dark for months because writing GBP posts is low on everyone’s priority list — including yours.
You know consistent posting signals profile activity. You know offer posts convert. You know 2–4 posts per month per client is the minimum.
You don’t have 30 minutes per client every week to write them.
What Changes With the GBP Posts Skill
A full month of GBP posts — all types, keyword-aware copy, CTAs, photo direction — for any client in one prompt.
Posts ready to schedule. Profile stays active. Signal stays warm.
See It Work: Monthly Post Calendar
Prompt: "4-week GBP post calendar for Desert Cooling HVAC in Phoenix.
Include 1 offer, 1 seasonal, 2 service highlights.
Full copy + CTA + photo direction for each."
Skills that fire: dispatch → gbp-posts
GBP POST CALENDAR: Desert Cooling HVAC — 4 Weeks
POST 1 | Week 1 | What's New
Headline: Beat the Phoenix Heat with an AC Tune-Up
Copy: Keep your home cool when temps hit 115°F. Our certified technicians
check refrigerant, clean coils, and test all components so your AC runs
efficiently all summer. Same-day appointments available. [148 chars]
CTA: Book Online
Photo direction: Technician working on outdoor unit, clear sky background,
branded uniform visible
Post date: Monday, April 7
POST 2 | Week 2 | Offer
Headline: $49 Spring AC Tune-Up — Book Before April 30
Copy: Don't wait for your AC to fail in the Phoenix heat. $49 tune-up
includes 21-point inspection, refrigerant check, and coil cleaning.
Limited availability — book now. [151 chars]
CTA: Get Offer
Photo direction: Before/after coil comparison or technician with clipboard
Post date: Monday, April 14
POST 3 | Week 3 | What's New (Service Highlight)
Headline: 24/7 Emergency AC Repair — Phoenix & Surrounding Areas
Copy: AC stopped working at midnight? We're here. Our emergency repair
team responds 24/7 across Phoenix, Scottsdale, and Tempe. No overtime
charges for nights and weekends. [156 chars]
CTA: Call Now
Photo direction: Service van at night or early morning, emergency feel
Post date: Monday, April 21
POST 4 | Week 4 | What's New (Service Highlight)
Headline: Ductless Mini-Split Installation — Perfect for Arizona Homes
Copy: Adding AC to a garage, addition, or room with poor airflow?
Ductless mini-splits are efficient, quiet, and install in one day.
Free in-home estimates available. [149 chars]
CTA: Learn More
Photo direction: Installed mini-split unit on wall, clean modern interior
Post date: Monday, April 28
SCHEDULING NOTES
- Posts should publish Monday morning (highest engagement)
- Offer post expires April 30 — remove or update after
- Photo specs: 1200×900px minimum, avoid text overlaysFeature Highlights
All 5 GBP post types covered — What’s New, Offer, Event, Product, Update. The skill uses the appropriate type for each content goal.
Keyword-aware copy — Natural keyword inclusion that reinforces GBP relevance signals without stuffing.
Photo direction included — Not just copy. Guidance for what image to pair with each post.
CTA button type specified — Book Online, Call Now, Get Offer, Learn More. Matched to the post intent.
Seasonal and promotional calendar — Planned around holidays, seasons, and business cycles.
Multi-location generation — Same approach works for generating post calendars across a portfolio.
When You Need It
Monthly content workflow. Set up the calendar at the start of each month, schedule the posts, move on.
Any client whose GBP hasn’t posted in 30+ days. Revive the dead profile with a month of scheduled content.
New client onboarding. Establish a posting cadence from day one.
Portfolio management. Generate post calendars for multiple clients in one session.
Get This Skill
The gbp-posts skill is part of LocalSEOSkills.
"4-week GBP post calendar for [Business Name], [business type] in [city].
Include [post types you want]. Full copy + CTA + photo direction."Skill Documentation
For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.