The Local Reporting Skill: Monthly Reports in 8 Minutes
Monthly reporting takes 2 hours per client. You pull GBP Insights, pull the geogrid comparison, check review metrics, write what changed and why, translate it into language that doesn’t make the client’s eyes glaze over, and format it into something professional.
Then you do it for the next client. And the next. It’s eight hours of your month that aren’t strategy or growth.
What Changes With the Local Reporting Skill
One prompt per client. Data pulled. Metrics compared month-over-month. Narrative written in business language. Next-month priorities generated.
A client-ready report in the time it used to take just to pull the data.
See It Work: Complete Monthly Report
Prompt: "Monthly local SEO report for Parker Law Group for March 2025.
Pull GBP metrics, ranking trend vs. last month, review metrics, citations status.
Executive summary in business language. Formatted for client delivery."
Skills that fire: dispatch → local-reporting + localseodata-tool
Data pulled: local_audit, review_velocity, geogrid_scan (vs. baseline), citation_audit
MONTHLY LOCAL SEO REPORT
Parker Law Group | March 2025
EXECUTIVE SUMMARY
Parker Law Group gained meaningful ground in March. Phone calls from Google
increased 21% month-over-month, reaching 51 calls — the highest since the
campaign began. The map pack ranking for "personal injury lawyer Phoenix"
improved from an average position of 4.2 to 3.1, placing the firm in the
top 3 for the first time at multiple grid points.
The review generation campaign is working. Seven new reviews arrived in March,
all 5-star, bringing the total to 89 reviews at 4.8 stars. The response rate
remains at 94%. The gap to the leading competitor has narrowed from 114
reviews to 107.
Next month's priority: sustain review momentum and begin the local link
building phase now that the foundation is solid.
KEY METRICS
March February Change
GBP Impressions 4,847 4,102 +18%
Direct Calls from GBP 51 42 +21%
Direction Requests 28 31 -10%
Website Clicks 189 167 +13%
Map Pack ARP 3.1 4.2 +1.1 positions
SoLV (top 3 coverage) 44% 31% +13 points
Reviews (total) 89 82 +7
Average Rating 4.8 4.7 +0.1
Response Rate 94% 94% —
Citations Consistent 18/20 16/20 +2 corrected
TOP 3 PRIORITIES FOR APRIL
1. Continue review generation sequence — target 8+ new reviews
2. Begin local link outreach — chamber, Phoenix Business Journal
3. Update holiday hours in GBP for Easter weekend
NEXT MONTH
April report will include the Q1 geogrid trend comparison showing
SoLV movement across the campaign period.Feature Highlights
Multi-source data synthesis — GBP Insights, geogrid data, review metrics, citation status. One prompt pulls and synthesizes.
Business-language executive summary — Not metrics dumps. Narrative that explains what happened and what it means.
Month-over-month metric comparison — Trend indicators showing direction. Clients want to know if things are improving.
Next-month priority recommendations — The report isn’t just backward-looking. It includes what to focus on next.
Portfolio rollup for multi-location — Same approach works for summarizing across multiple locations.
GSC and GA4 integration — When connected, includes organic search and website performance data.
When You Need It
Monthly for every active client. The standard reporting cadence. One prompt per client, reports done.
Quarterly for maintenance clients. Less frequent but same format when needed.
Any time a client asks “is this working?” Pull the report, have the data-backed answer immediately.
Portfolio summary for agency leadership. Roll up multiple clients into one overview.
Get This Skill
The local-reporting skill is part of LocalSEOSkills.
"Monthly local SEO report for [Client Name] for [Month Year].
Pull GBP metrics, ranking trends, review metrics.
Executive summary in business language, formatted for client delivery."Skill Documentation
For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.