The LSA Ads Skill: Diagnose Why Your Rank Dropped
Your client’s LSA rank dropped from a consistent top-2 to position 5–6 over the last six weeks. Fewer leads are coming in.
You don’t know if it’s a bid issue, a review issue, a new competitor entering the market, or a responsiveness score problem. Google Ads reporting doesn’t give you market-level LSA rank data.
You’re diagnosing blind.
What Changes With the LSA Ads Skill
LSA Spy market data shows the rank trend, what changed competitively, and which of the five ranking levers shifted.
The skill interprets the data and tells you which lever to pull first.
See It Work: LSA Rank Diagnosis
Prompt: "Check LSA rankings for Reliable Plumbing in Charlotte plumbing
using LSA Spy. Rank dropped last 6 weeks. Why and what do I fix?"
Skills that fire: dispatch → lsa-ads + lsa-spy-tool
LSA RANKING DIAGNOSIS: Reliable Plumbing — Charlotte
RANK TREND (90 days)
Days 1-30: Average position 1.8 (strong)
Days 31-60: Average position 2.4 (slight decline)
Days 61-90: Average position 4.6 (significant drop)
COMPETITIVE CHANGES DETECTED
New entrant: ProFlow Plumbing entered market ~45 days ago
Current average position: 1.4
Profile: 89 reviews, 4.9★, Google Guaranteed verified
Review velocity: ~8 new reviews/week (aggressive generation)
Existing competitor shift: Charlotte Drain Co. rose from 4.2 to 2.1
Review count increased from 67 to 94 in 60 days
YOUR PROFILE — CHANGES DETECTED
Review response rate: dropped from 87% to 34% (last 45 days)
31 reviews received, 10 responded
Responsiveness is an explicit LSA ranking signal
Review velocity: slowed from 4/week to 1/week
Competitors outpacing you on fresh review volume
FIVE-LEVER DIAGNOSIS
1. Verification status: Google Guaranteed ✓ (not the issue)
2. Reviews: Velocity decline + response rate drop (ISSUE)
3. Bid strategy: No detected changes (likely not the issue)
4. Responsiveness: 34% response rate (MAJOR ISSUE)
5. Proximity: No address changes (not the issue)
PRIMARY CAUSES: Responsiveness decline + review velocity stall
New competitor with aggressive profile accelerated the relative decline
RECOVERY PLAN
1. Restore response rate to 90%+ immediately
- Respond to all 21 pending reviews today (2 hours)
- Set up daily review notification check (15 min/day)
2. Launch review generation campaign
- Target 15 new reviews in next 30 days
- Focus on recent customers, SMS delivery
3. Monitor competitor ProFlow Plumbing weekly
- If they sustain 8 reviews/week, adjust expectations
Expected recovery timeline: 30–45 days with consistent executionFeature Highlights
LSA rank trend analysis — Position over time, not just current position. The trend shows when things changed.
Competitive change detection — New market entrants, competitor surges. What’s happening in the market, not just your profile.
Five-lever diagnosis framework — Verification, reviews, bid, responsiveness, proximity. The skill checks each lever and identifies which shifted.
Recovery priority ranking — Which lever to pull first based on impact and fixability.
Market intelligence unavailable elsewhere — Google Ads reporting doesn’t show market-level LSA rank data. LSA Spy does.
When You Need It
Any LSA rank drop investigation. The most common LSA question: “Why did our leads drop?” Now you can answer with data.
New LSA campaign setup. Before launching, understand the competitive landscape.
Market entry analysis. Considering LSA in a new category or geography? Know what you’re entering.
Ongoing LSA monitoring. Monthly check on competitive position and profile health.
Get This Skill
The lsa-ads skill works with LSA Spy integration. Connect lsa-spy-tool for market data.
"Check LSA rankings for [Business Name] in [city] [category] via LSA Spy.
[Describe the issue]. What's causing it and what do I fix?"Skill Documentation
For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.