Glossary
Practitioner definitions for local SEO concepts, metrics, and terminology.
Answer Engine Optimization structures content for AI extraction. Learn how to appear as a cited source in ChatGPT, Perplexity, and AI Overviews.
Google AI Overviews synthesize answers from multiple sources above search results. Learn how local businesses can appear as cited sources.
Learn what ARP means in local SEO geogrid analysis. Understand how Average Rank Position measures map pack performance across your service area.
ATRP improves on ARP by penalizing ranking invisibility. Learn how Average True Rank Position reveals dead zones in your local search coverage.
A citation is any online mention of your business NAP. Learn about citation tiers, consistency, and how citations power both SEO and AI visibility.
E-E-A-T signals establish your business as a credible local provider. Learn how Experience, Expertise, Authoritativeness, and Trust affect local rankings.
Falcon Guard alerts you when your Google Business Profile changes. Learn how automated monitoring catches unauthorized edits before they damage rankings.
Google Business Profile controls how your business appears on Google Search and Maps. Learn why GBP is the most important local SEO asset.
A geogrid reveals how your business ranks across your entire service area. Learn how geographic rank tracking exposes proximity patterns and dead zones.
LLM visibility measures how often AI platforms like ChatGPT and Perplexity mention your business. Learn what drives visibility in AI responses.
Local Services Ads appear above the map pack with Google Guaranteed badges. Learn how LSA works, ranking factors, and which businesses qualify.
The map pack displays 3 local businesses prominently in Google results. Learn ranking factors, click behavior, and how to win top 3 visibility.
MCP is the open standard enabling Claude to access live local SEO data. Learn how Model Context Protocol powers the LocalSEOSkills tool layer.
NAP consistency means your Name, Address, and Phone match exactly across all directories. Learn why inconsistent NAP hurts rankings and AI visibility.
Prominence measures how well-known your business is online. Learn how reviews, citations, and authority signals build prominence that sustains rankings.
Proximity measures distance between searcher and business. Learn why it's the hardest ranking factor to optimize and what you can do about it.
RAG enables AI to retrieve current information when answering. Learn why consistent citations directly affect what ChatGPT says about your business.
Relevance measures how well your listing matches search queries. Learn how GBP categories, services, and content drive relevance signals.
Service area businesses face unique local SEO challenges. Learn how to optimize GBP for businesses that travel to customers instead of receiving them.
Search everywhere optimization ensures visibility across all platforms where customers search. Learn how to prioritize Google, AI, social, and maps.
The state where your coverage of a concept is comprehensive enough that Google and AI systems recognize you as the authority. The practitioner term for owning a topic completely.
SoLV measures what percentage of your market sees you in the top 3. Learn why Share of Local Voice correlates directly with local business leads.
Zero-click searches satisfy users without website visits. Learn why zero-click is an opportunity for local businesses, not a threat.