The Local PPC Ads Skill: Campaign Structure Built on Local Data
Local PPC campaigns built without local SEO data: targeting the wrong geographic distribution, missing high-intent local keywords, sending traffic to pages that don’t match local intent.
Local SEO intelligence and paid strategy exist in separate workflows that never inform each other.
What Changes With the Local PPC Ads Skill
Geo-targeted Google Ads campaign structure built with local search data:
- Keyword selection informed by local_pack competitive analysis
- Geo-targeting aligned with geogrid performance gaps
- Ad copy that matches how local customers actually search
Paid strategy informed by organic data.
See It Work: Campaign Structure Generation
Prompt: "Build a Google Ads structure for Apex Roofing, roofing company
in Charlotte NC, targeting storm damage and new roof installation."
Skills that fire: dispatch → local-ppc-ads + localseodata-tool
GOOGLE ADS CAMPAIGN STRUCTURE: Apex Roofing — Charlotte NC
CAMPAIGN 1: Storm Damage (Emergency Intent)
Keywords:
"emergency roof repair charlotte nc" [Exact]
"storm damage roof charlotte" [Phrase]
"roof leak repair near me" + Charlotte geo [BMM]
"hail damage roof repair charlotte" [Exact]
"emergency roofer charlotte" [Phrase]
Bid strategy: Maximize calls
Rationale: High urgency, phone conversion primary goal
Ad copy:
Headline 1: Emergency Roof Repair — Charlotte
Headline 2: Licensed & Insured | Same-Day Response
Headline 3: Storm Damage Specialists | Call Now
Description: Roof leaking after the storm? Our certified team
responds same-day across Charlotte. Licensed, insured,
and ready to help. Call [#] now.
Landing page: /emergency-roof-repair-charlotte/
Requirements: Phone number prominent, emergency messaging,
service area coverage, trust signals (license, insurance)
CAMPAIGN 2: New Roof Installation (Commercial Intent)
Keywords:
"new roof installation charlotte" [Exact]
"roofing company charlotte nc" [Phrase]
"roof replacement charlotte" [Exact]
"how much does new roof cost charlotte" [Phrase]
"roofing contractors near me" + Charlotte geo [BMM]
Bid strategy: Target CPA ($85 estimate based on avg job value)
Ad copy:
Headline 1: New Roof Installation — Charlotte
Headline 2: Free Estimates | Financing Available
Headline 3: 25-Year Warranty | Local & Trusted
Description: Quality roof installation from Charlotte's trusted
contractor. Free estimates, flexible financing, and 25-year
warranty. Request your quote today.
Landing page: /roof-installation-charlotte/
GEO-TARGETING STRATEGY
Primary: Charlotte MSA (Mecklenburg County + surrounding)
Bid adjustments based on organic ranking data:
+20% within 10mi of business address
→ Proximity advantage, higher conversion likelihood
-30% for zip codes 28277, 28226 (south Charlotte)
→ Organic rankings strong here (SoLV 68%), reduce paid waste
+15% for zip codes 28262, 28269 (north Charlotte)
→ Organic rankings weak (SoLV 18%), paid fills the gap
NEGATIVE KEYWORDS
"roofing jobs charlotte"
"roofing companies hiring"
"DIY roof repair"
"roof repair cost" (informational, not transactional)Feature Highlights
Campaign structure by intent — Emergency/urgent campaigns vs. commercial intent campaigns. Different bidding, different copy, different landing pages.
Keyword selection from local data — What people actually search for in this market, not generic national keyword lists.
Geo-bid adjustments informed by organic data — Increase bids where organic rankings are weak. Decrease where organic is strong.
Landing page requirements — What each landing page needs to convert the specific intent being targeted.
Negative keyword foundation — Protect budget from irrelevant clicks.
When You Need It
Any local business running or planning Google Ads. Most campaigns aren’t structured with local data. This one is.
Organic and paid coordination. When geo-bid adjustments should reflect organic ranking gaps.
New market entry with paid support. Paid can fill gaps while organic builds. The skill structures the coordination.
Campaign restructuring. Existing campaigns performing poorly often need structural changes based on local data.
Get This Skill
The local-ppc-ads skill is part of LocalSEOSkills.
"Build a Google Ads structure for [Business Name], [business type]
in [city], targeting [services/goals]."Skill Documentation
For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.