Specialist Skill

Find Every NAP Inconsistency with Local Citation Auditing

Citation audit across 20+ directories, ranked by impact, aggregator corrections first. One prompt reveals every NAP problem and the order to fix them.

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Is your NAP
actually consistent?
Audit name, address, and phone across every directory. Spot mismatches before Google does.
Citation Audit
38th Street Dental · 10 directories
D+
Mainstream (5)
52
Industry (3)
18
Niche (2)
25
Directory Authority NAP Priority Time
Google 100 ✓✓✓✓ High —
Yelp 93 ✓✗✗✓ High 2h
Facebook 95 ✓✗✗✓ High 1h
Apple Maps 96 ———— High 2h
Bing Places 88 ✓✗✗✓ High 1h
Healthgrades 91 ———— High 3h
RateMDs 78 ———— High 2h
BBB 85 ✓✗✗✓ Med 1h
YellowPages 71 ✓✗✗✓ Med 1h
Foursquare 69 ✓✗✗✓ Low 1h
Missing high-authority (4)
  • Zocdoc 89 3h
  • 1-800-Dentist 74 2h
  • DentalPlans.com 70 2h
  • Vitals 76 1h
Recommended actions (4)
  • Claim Healthgrades + RateMDs first — both feed Google AI dental answers and currently rank for our keywords High 5h
  • Fix Yelp + Facebook + BBB address (the 2024 suite move broke 3 mainstream listings) High 4h
  • Add to Zocdoc — only competitor profile that ranks for 'dental implants austin' top-10 High 3h
  • Apple Maps Business Connect — currently zero listing despite iOS dominance in 78731 Med 2h
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The Local Citations Skill: Find Every NAP Inconsistency

A business moved locations 18 months ago. Yelp was updated. Bing wasn’t. Some aggregator that feeds 40 other directories still shows the old suite number.

Google is getting conflicting signals about where the business actually is. ChatGPT is giving customers the wrong address. The client wonders why they’re not ranking.

You won’t know the full extent of the problem until you check every directory — which nobody has time to do manually.

What Changes With the Local Citations Skill

One audit prompt reveals every NAP inconsistency across 20+ directories, ranked by impact, with aggregator-level corrections called out first.

Fix the upstream sources and the downstream directories correct themselves over 8–12 weeks. Fix individual directories without fixing aggregators and the problems regenerate.

The skill understands the citation hierarchy: aggregators feed directories. Fix upstream first.

See It Work: Complete Citation Audit

Prompt: "Citation audit for Martinez Family Dental.
Canonical NAP: Martinez Family Dental | 2847 Oak Street Phoenix AZ 85004 | (602) 555-1234
Find everything wrong, rank by impact, aggregator corrections first."

Skills that fire: dispatch → local-citations + localseodata-tool
Data pulled: citation_audit, business_profile (NAP source of truth)

CITATION AUDIT: Martinez Family Dental
Directories checked: 22 | Consistent: 6 | Inconsistent: 11 | Missing: 5

CRITICAL — DATA AGGREGATORS (fix first)
Data Axle: Showing old address [1523 First Avenue] ← FIX IMMEDIATELY
  This aggregator feeds ~200 downstream directories.
  Fix here before fixing individual directories.
Neustar Localeze: Showing old phone (602) 555-9876 ← FIX IMMEDIATELY
  Second major aggregator. Phone number drift is propagating.
Foursquare: Consistent ✓
Factual: Not found — submit

HIGH PRIORITY — MAJOR DIRECTORIES
Yelp: Old address — correct directly
Bing Places: Old address — correct (also fixes ChatGPT visibility)
Apple Maps: Correct address ✓ | Wrong phone — correct
YellowPages: Old suite number (shows "Suite 200" vs. current "Suite 450")
Facebook: Consistent ✓
BBB: Not listed — create

MISSING CITATIONS (tier 2)
Healthgrades: Not listed — create (industry-relevant)
Zocdoc: Not listed — create (industry-relevant)
YP.com: Not listed — create

PRIORITY ACTION LIST
1. Submit address + phone correction to Data Axle (today)
2. Submit phone correction to Neustar Localeze (today)
3. Correct Yelp + Bing Places directly (today)
4. Create Factual listing with correct NAP (this week)
5. Create industry citations: Healthgrades, Zocdoc (this week)

Expected propagation: 8–12 weeks after aggregator corrections
Re-audit recommended: week 12

Feature Highlights

citation_audit endpoint checks 20+ major directories — The skill doesn’t sample. It checks the directories that matter for local SEO and AI visibility.

Aggregator corrections prioritized — Data Axle, Neustar Localeze, Foursquare, and Factual feed hundreds of downstream directories. The skill identifies aggregator issues first because fixing them fixes many downstream problems automatically.

Missing citations identified by tier — Major directories missing vs. industry-specific directories missing vs. local directories missing. Each tier has different priority.

BrightLocal/Whitespark workflow flagged — When the audit reveals building needs, the skill notes which execution tools to use.

When You Need It

After any address, phone, or name change. The most common cause of citation inconsistency is a business change that wasn’t propagated everywhere.

New client onboarding. Citation status is part of the baseline audit. Inconsistencies may be suppressing rankings and you need to know before other work begins.

When AI platforms describe the business incorrectly. ChatGPT pulls from Bing index. If Bing Places has the wrong address, ChatGPT gives wrong directions. Citation audit reveals the source.

When rankings dropped after a move. Address changes create citation conflicts. The audit shows how widespread the problem is.

Get This Skill

The local-citations skill is part of Local SEO Skills. Connect Local SEO Data, run the audit, get the prioritized fix list.

"Citation audit for [Business Name] at [correct address] with phone [correct phone].
Find inconsistencies, prioritize by impact, aggregators first."

Skill Documentation

For technical details on how this skill works, what data it pulls, and complete prompt reference, see the full skill documentation.